David Friend – Managing Director

David Friend is Managing Director and sole owner of Shared Services Solutions (SSS), which manages membership and merchandise programs.


David has worked in the membership and merchandise industry for 15 years and has a first class reputation for high level membership strategy and the achievement of record results. He has been instrumental in large membership growth for many sporting, corporate and not for profit organisations.

Subscription Program

 David and his team have also developed a subscription model that suits charities and not for profits. This is giving these organisations an opportunity to raise funds as many other options have dried up.

Benefits Program

SSS have developed a benefits program.

SSS have developed Membership and subscription programs for the following Organisations:

  • A League – Western Sydney Wanderers, Melbourne Victory and Melbourne Heart
  • NRL – Cronulla Sharks, Penrith Panthers, New Zealand Warriors, South Sydney Rabbitohs and Canterbury Bulldogs
  • Cricket Australia – SSS developed the membership program for the Big Bash League for its first two years with great success
  • City Tattersalls Club – David is currently contracted to provide structure to revitalise and further develop a profitable membership program
  • Yarra Bend Golf
  • NBL – Sydney Kings
  • Prodrive Racing Australia (Now Tickford Racing)
  • Glenorchy District Football Club
  • David was contracted by the VFL for the last two seasons developing membership programs for all the VFL standalone clubs and Sandringham Football Club

Corporate Clients

  • .au Domain Administration Ltd (auDA)
  • Fairfax Events
  • 4Tasmania
  • Institute of Public Affairs
  • Liberal Party Victoria
  • The Dalai Lama Tour of Australia – Merchandise program
  • Many others

Charity/NFP Clients

  • Big Brothers Big Sisters Australia
  • Love Me Love You

Benefits Program

SSS also offer a substantial Benefits program

Benefits examples:

  • Retail deals
  • Restaurants
  • Entertainment
  • Movie deals
  • Much more all tailored to your needs

Prior to establishing Shared Services Solutions, David was General Manager of Membership and Merchandise at the Hawthorn Football Club for 5 years. The Hawks experienced huge membership and merchandise growth during this time using David’s strategies.

David was also General Manager Membership and Merchandise at St Kilda FC and achieved record membership and merchandise results during his tenure with the Club.

David and SSS expanded internationally working with clients in Monaco (Peace and Sport) and the UK (Major Events International).

Board Position President & Membership & Merchandise  

David is Club President of the Frankston Football Club (VFL) and also has the board portfolios developing both membership and merchandise