Melbourne Victory FC
Shared Services Solutions gained the contract to manage the membership and merchandise program for Melbourne Victory Hyundai A-League Football Club. The competition was introduced in 2005 to replace the National Soccer League. The Hyundai A-League is a football (soccer) competition of eight teams across Australia and New Zealand. Melbourne Victory decided to outsource membership and merchandise to SSS rather than setting up these departments internally.
Shared Services Solutions managed all elements of membership and merchandise from development of the sales and marketing strategy to a full delivery process that includes staffing and managing game day. Membership includes all fulfillment, database management including data entry and in and outbound calls.
Shared Services Solutions managed membership for the first two years where membership sales increased rapidly. Shared Services Solutions decided to withdraw from Membership as the operational side became very expensive to manage. Melbourne Victory then decided to take Membership operations back in house.
Shared Services Solutions is now managing the Melbourne Victory merchandise program for the fourth consecutive year.
Central Coast Mariners FC
Shared Services Solutions developed the membership program for the Central Coast Mariners in the Hyundai A-League for the 2007 / 2008 season. SSS developed the sales and marketing strategy in coordination with Club management and had active involvement in implementation and game day activities at the Club’s home games in Gosford, NSW.
Shared Services Solutions have been contracted to develop the membership programs for the Sydney FC for season 2008/09. Shared Services Solutions is also developing a strategic plan to commence Sydney FC own Merchandise program for 2009/10.
Western Sydney Wanderers
SSS developed the membership strategy in its inaugural year and coached the club through implementation. SSS also fully manage the merchandise program for the club which includes game day, mail orders, buying and sales management.
SSS and Melbourne Heart achieved 5382 members in its inaugural year and was the second highest membership base in the A League that year