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Membership Merchandise Services
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Membership
What is Membership about?
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Merchandise Services We Provide
Merchandise Event Management
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Testimonials
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Testimonials
Client's feedback is important to us. Take a look at what our clients have to say about us
Shannon Donato
Jill Holmes
Lyall Gorman
Adrian Lloyd
Lyall Gorman
Shannon Donato
Don Mann
Jeff Reibel
Ian Dicker
Rob Ewart
John Roskam
Tony Hallam
Maryann Cain
Scott Munn
Stephen Dunn
Lyall Gorman
Bronwyn Klei
Adrienne Bonell
Emma Jane Wallace
Sebastian Spagnuolo
Jason Reddick
Martin Jolly
Peter Geddes
Shannon Donato
Lyndel Feery
Penrith Panthers
David transformed Panthers Membership into a Program that delivered exceptional value to Members and the Club – and as such, Panthers Membership numbers grew exponentially over that period.
Cricket Australia BBL
I highly recommend David's services to expand or develop your membership program and thank him for the contribution he has made to ours.
Western Sydney Wanderers FC
I wanted to write to you personally to thank you for your continued positive support in relation to the development of our inaugural Membership and Ticketing program.
Melbourne Victory
David Friend and his team at Membership Merchandise Services managed our Membership and Merchandise program from our inaugural year from 2005.
Cronulla Sharks
I have contracted David Friend to provide his services to develop membership and merchandise on several occasions over the past ten years.
Penrith District Rugby League Football Club
What David and MMS have helped our club achieve in Membership has been nothing short of amazing.
Vodafone Warriors
David has been influential in realigning our club focus on Membership and the improvement of our Membership Programme. Our Internal Membership Culture has had a complete overhaul, with the external perception of Membership also experiencing positive changes.
North Queensland Toyota Cowboys
I worked with David when we contracted him to turn the Cowboys “Season Ticket” program into a true Membership program that contained both ticketed and non-ticketed options, a program that over time tripled our revenue in this space.
Hawthorn Football Club
From that volunteer role he became the Membership and Merchandise Manager and the work he did for Hawthorn has significantly changed the face of all AFL clubs.
North Melbourne Football Club
The firm’s experience in the sporting industry proved to be invaluable in addressing and improving the club’s profile and trading performance.
Institute of Public Affairs
The Institute of Public Affairs is a free market think tank based in Melbourne. As a not-for-profit, we are entirely funded by voluntary memberships and donations from our supporters. It's only with the support of our members that we can continue to fight for freedom.
Yarra Bend Golf
I highly recommend David and his MMS team to either develop your existing membership program or commence and develop one from scratch.
The Dalai Lama 2007 Australian Tour
I take this opportunity to congratulate you and your staff on the incredible event merchandise sales record and commend MMS on its critical planning across five states where events were held.
Melbourne Heart FC
Melbourne Heart FC engaged Membership Merchandise Services in 2010 to help guide the Club through its first ever membership campaign.
Sydney Kings
David’s style is he builds relationships with his clients supporting and working closely with Membership department including being involved with hands on approach where required.
The Central Coast Mariners Football Club
I would have no hesitation in recommending any Club wishing to increase their sales in membership to consider engaging David’s services.
Adelaide Strikers
I just wanted to take this opportunity to say "thank you" for your assistance with the Adelaide Strikers membership campaign for BBL 03.
Eden Park
Membership Merchandise Services have an excellent pedigree in both expertise and experience working with Australasian codes and stadiums for over twenty years.
Nillumbik Business Network
Speaking engagement presentation -Bridges Restaurant Hurstbridge. You were really most impressive at Bridges. You are a very inspiring man and a wonderful/rare combination of professional and approachable. I only wish more people had been smart/lucky enough to have heard you speak.
Coburg Football Club
Our membership numbers grew 200% after 12 months of being partnered with David and the team at Membership Merchandise Services"
Williamstown FC
David has a great wealth of experience in this area, and he displayed the ability to successfully connect with various levels of stakeholders. I have great respect for David and his commitment to achieving results for his clients, and I would have no hesitation in recommending his services to Clubs wishing to increase their level of membership.
Fairfax Events
The MMS team have a methodical approach in gathering information to be able to develop a strategy that suits the client’s needs.
Frankston Football Club
With your inspiration, experience, knowledge, method and commitment we have exceeded all expectations and now count membership as a cornerstone of the club culture and our largest single club revenue stream. The whole of the Mornington Peninsula thanks you for your role in bringing back the Dolphins. The doors of our club will always be open to you and your team.
South Sydney Rabbitohs
I continue to call on David for advice to this day because I believe he is one of the best Membership practitioners in Australia … if not the world. If your membership program is struggling, I highly recommend that you consider engaging David and his team at MMS to help. Shannon Donato Chief Commercial Officer South Sydney Rabbitohs
National Party – Victoria (2024)
We recently worked with Membership Merchandise Services to refresh and refine our membership processes and materials. Through this work we have made significant improvements to the way we engage with both current members and prospective members. I highly recommend Membership Merchandise Services to any organisation looking to enhance their membership game.
National Party – Victoria (2024)
We recently worked with Membership Merchandise Services to refresh and refine our membership processes and materials. Through this work we have made significant improvements to the way we engage with both current members and prospective members. I highly recommend Membership Merchandise Services to any organisation looking to enhance their membership game.
St Kilda Football Club
David’s strength is in building sales and marketing strategies followed by a detailed implementation plan. Under his leadership, membership of the club rose to 23,522 in the first year, to 30,900 in 2004 and to 32,500 members in 2005, all club records. David grew merchandise turn over to $1.4 million within three years (which was the highest merchandise turnover for a Victorian AFL club that year) using his creative sales strategies.
St Kilda Football Club
St Kilda’s membership went from 17,500 to 32,500. That’s an increase of 15,000 members in 3 years which was unprecedented. During that period merchandise revenue rose from $180K to $1.4million and was the largest turnover of the 10 Victorian Clubs – an incredible result.
Coburg Football Club
Our membership numbers grew 200% after 12 months of being partnered with David and the team at Membership Merchandise Services"
Fairfax Events
The MMS team have a methodical approach in gathering information to be able to develop a strategy that suits the client’s needs.
Williamstown FC
David has a great wealth of experience in this area, and he displayed the ability to successfully connect with various levels of stakeholders. I have great respect for David and his commitment to achieving results for his clients, and I would have no hesitation in recommending his services to Clubs wishing to increase their level of membership.
Yarra Bend Golf
As Chairman of Yarra Bend Golf, I have witnessed firsthand the specialised process MMS have designed to follow when developing their membership programs. I have found David and his team to be very well planned and focused. The detailed Sales and Marketing strategy document MMS developed was thorough, covering all aspects of our specialised business and our distinct needs.
South Sydney Rabbitohs
I continue to call on David for advice to this day because I believe he is one of the best Membership practitioners in Australia … if not the world. If your membership program is struggling, I highly recommend that you consider engaging David and his team at MMS to help. Shannon Donato Chief Commercial Officer South Sydney Rabbitohs
Frankston Football Club
With your inspiration, experience, knowledge, method and commitment we have exceeded all expectations and now count membership as a cornerstone of the club culture and our largest single club revenue stream. The whole of the Mornington Peninsula thanks you for your role in bringing back the Dolphins. The doors of our club will always be open to you and your team.
Penrith Panthers
David transformed Panthers Membership into a Program that delivered exceptional value to Members and the Club – and as such, Panthers Membership numbers grew exponentially over that period.