To whom it may concern,
I am delighted to act as a referee for David Friend.
I have contracted David Friend to provide his services to develop membership and merchandise on several occasions over the past ten years including in my roles as Executive Chairman at Central Coast Mariners, Head of the Hyundai A- League, Executive Chairman at the Western Sydney Wanderers and most recently in my role as Group CEO at Cronulla Sharks.
On every occasion I have found David’s services to not only exceed expectations and deliver significant financial return on investment but at the same time ensure that the building blocks are in place for long term sustainability and performance in these key area of our business.
Included in David’s achievements in these roles has been a 50% plus increase in revenue at Central Coast Mariners, the movement for the Wanderers from a zero membership base to the second largest in the A-League and current record results at the Sharks which led to the NRL awarding the club with the Membership Club of the Year for 2015.
David has always left these various roles with both our business and the people within it far richer for his involvement and there can be no greater testament than that.
I highly recommend David and would be more than happy to be contacted in person should further detail be required.