Dear David,

Please accept my sincere thanks for the significant role Membership Merchandise Services played in the remarkable and unprecedented success of the Dalai Lama Australia Tour.

As the Official Tour Merchandise & Membership supplier, Membership Merchandise Services (MMS) played a key role in planning, developing and executing strategies that achieved record breaking sales.

As a result, Dalai Lama In Australia Ltd (DLIAL) was able to fund the $3.8m Tour allowing in excess of 100,000 people to attend events around Australia to hear His Holiness, the 14th Dalai Lama speak at what was his 5th and largest tour of Australia.

Thanks to your brilliant strategic planning, valuable professional networks and strong negotiating skills, MMS facilitated the building of a tour website for DLIAL with no upfront fees and secured a merchandise supplier who agreed to defer payment until after the merchandise was actually sold. This meant that funds from merchandise and membership sales could be used to ensure that this extremely worthwhile tour was successfully advertised across five states.

Congratulations on a strong and highly effective Merchandise & Membership sales campaign supported by your extremely efficient and dedicated Customer Service / Sales Team. The commitment, energy and enthusiasm of the entire MMS team were instrumental in developing strong customer relationships with our members which translated into crucial merchandise and membership sales.

This was a highly sensitive project because of its perceived religious and political significance, however the campaign was communicated and delivered by MMS with reverence and warmth winning the hearts and minds of the Australian community who embraced and supported it.

I take this opportunity to congratulate you and your staff on the incredible event merchandise sales record and commend MMS on its critical planning across five states where events were held.

Particular accolades and thanks to the stalwart crew who maintained a determined vigil in the merchandise stalls at the two day open-air Sydney event which saw unprecedented rainfall and flooding of the area. When other stallholders deserted their post, the MMS staff stood ankle deep in soaking rain-water to serve the diehard supporters who despite the rain, turned up in their thousands to support the event.

MMS is greatly esteemed and valued for its contribution to the success of the Tour and the organising body, Dalai Lama in Australia Ltd, is greatly indebted to MMS for its generosity and support above and beyond the terms of its brief.

I sincerely trust we will have the opportunity to work on projects together again in the future.